Kickframe Newsletter
AI Share & Tell recap: excited and anxious, plus slides and prompts
Thanks to everyone who participated in the AI + Marketing Share & Tell session. It’s always interesting to compare notes on how teams are approaching AI adoption. One theme that bubbled up is how complicated wide-scale adoption can be. It’s not as simple as some people being AI Boomers and others AI Doomers – it’s more nuanced. In fact, those who are excited about AI are often the most concerned about its impact on their job, craft, and joy at work. This new McKinsey report explores this disconnect: 86% of marketers are excited about the possibilities AI creates and 57% report feeling anxious about what AI means for their roles.
During the session, we dug into this topic and participants shared tips with each other. I try to keep these sessions closed so people can speak freely, which means the recap below only covers my material. But if you read this newsletter, you know I’m always happy to share a video of me talking to my monitor. So here goes:
You can download the presentation slides here. The links at the bottom of the slides will also take you to the prompts and markdown files highlighted in the examples.
Reflecting on AI Use
Anthropic launched a new tool called Reflect, a dashboard that visualizes how you use Claude and your broader AI habits based on its memory. It also highlights ways to get more value from Claude. From a learning perspective it’s interesting: you see what you’re actually doing versus what you think you’re doing, plus some personalized coaching on getting more out of the tool. You know the marketing department is already preparing your Spotify-style Wrapped video.
Even if you don’t use Reflect, give this prompt a try. If you have memory turned on and some history with the platform, it’s interesting to see your use reflected back to you.
Review my conversations from the last 30 days. Summarize how I’ve been using you: main themes, the split between work and personal use, and patterns in how I prompt and iterate. Then give me 3 to 5 specific recommendations for getting more value, based on what I actually do rather than generic tips. Flag habits that waste turns and capabilities I’m underusing. Be direct and concise.
Creating Content with AI
I’m not the first to notice my LinkedIn feed filling up with AI-generated content. New research from an AI detection company found that over 40 percent of long-form posts on LinkedIn are now fully AI generated. After 12 years of publishing on the platform, I see the impact first-hand: reach is harder to earn and engagement is down. LinkedIn appears to be aware of the issue and is now changing its algorithm to surface more authentic content. Maybe they will flag AI-generated content / ads like Google?
For B2B marketers, the playbook needs to shift toward content that stands out from AI slop: proprietary data, a fresh take, or personal experience told in your own voice. It also means building an audience you own, which explains the migration to newsletters, podcasts, and other independent channels.
Cool Beans
Smart Glasses: Seriously, can we stop with these things. No one wants to wear their phone on their face, or seem like they walked out of an IMAX movie. But here we are – Snap just introduced new Spectacles (focused on augmented reality) and Even Realities introduced G2 (focused on productivity) They’ve even shoved smart glasses on poor soccer referees.
Dumb Phones: On the other end of the spectrum, tech companies are launching more ‘dumb’ technology, like this Commodore flip phone which actually looks pretty cool. 47% of adults under 30 claim they are intentionally trying to reduce screen time, so perhaps a bigger market here?
LifePods: Say you’re sitting at home when a tsunami, earthquake, or terrorist attack strike, or any combination of the three. What do you do? Well, if you have one of these new portable survival capsules handy in a spare bedroom, you get in of course! BTW I’d love to see the creative brief for the promo video – amazing.
70% of CMOs say becoming an AI leader is critical this year. The same 70% say their teams aren’t ready to scale it (Gartner, 2026). Kickframe helps close that gap with practical AI training and enablement for marketing teams. See how at kickframe.com, or just reply to this email and let’s chat.